Search for content, post, videos

Kenya’s tourism on an upward trajectory

Spread the love

NAIROBI – Kenya continues to report an increase in arrivals with the key attractions being the wildebeest migration at the Mara, the Madaraka Express rail services to Mombasa and increased chartered flights by international carriers including from Poland, Italy and Oman.

“International arrivals from January to April this year closed at 292,160 compared to 264,784 in 2016 – representing a 10.3 percent increase in tourist inflows to the country. Given the feedback we have received from numerous stakeholders, including hoteliers at the coast as well as the Maasai Mara, most hotels and resorts are currently experiencing full booking,” said Kenya Tourism Board CEO, Dr. Betty Radier.

The wildebeest migration, also known as the 8th wonder of the world, started in June and is expected to continue until October. This attraction continues to bring many tourists globally to the Maasai Mara. In fact a single search of the Maasai Mara on Instagram generates more than 50,000 posts, mostly from international visitors in the past month.

World influencers and celebrities including Jack Ma, the Executive Chairperson of Alibaba and Veronica Ferraro, Italian fashion blogger added to those keen to experience the magic.

Kenya has also provided a haven for honeymooners such as newlyweds Julliane Hough and Brooks Laich who decided to have an adventurous honeymoon at the Mara. The two enjoyed watching the great migration, going on a magnificent game drive, hot air balloon rides and nature walks.

According to news reports, many international tourists have been giving Kenya great reviews following their great experiences in Kenya.

Flora Farago, an international tourist visiting the country spoke to the local press, the Daily Nation, and told of how the great migration drew her to Kenya. She continued to say that she had to witness the migration despite negative reports about Kenya ahead of the elections in international media.

The number of tourists visiting the coastal region  also tremendously increased following the commencement of the Madaraka Express rail services. Launched just two months ago, the Madaraka Express so far has ferried over 200,000 passengers between Mombasa and Nairobi.

Hoteliers say the rail services have opened up the coastal area to a new segment of holidaymakers that range from domestic to international tourists. They further highlighted more holidaymakers are visiting their facilities due to the efficiency, low cost and convenience of the rail service.

At this time of the year bed occupancy rate usually oscillates between 40-50 percent, but currently the situation is much better some reporting as high as 80 percent.

Kenya’s hosting of the just concluded 10th and final edition of the IAAF WU18 Championships also added to the increase of arrivals into the country. The WU18 Championships brought 130 nations and over 70 international media into the country, and broke records at the highest attended world under 18 and 20 championships globally.

“We believe the data for the months of May to July are representative of growth in tourism numbers to Kenya. We are optimistic that the sector will remain resilient,” said Dr. Radier.

The tourism private sector through Chairman Mohamed Hersi acknowledged the collective gains that tourism has made over time, he said, “The sector is experiencing the best season since 2012 and we are certain that we are heading to reclaim our number one position in contribution to Kenya’s economy

Kenya looks forward to a further increase in numbers, following the awaited commencement of direct flights from France and the US.

Leave a Reply