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Hotels.com launches college football platform

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DALLAS – Hotels.com is combining people’s passion for travel with their passion for sports through a recently announced, season-long partnership with IMG College. Hotels.com will reward  fans with the opportunity to score big savings on places to stay and receive access to exclusive sweepstakes (for Michigan and Florida fans alike) and discounts including: game tickets, Hotels.com gift cards, complimentary lodging and unique experiences such as meet & greets with head coaches, radio announcer booth tours and sideline access, at select University of Florida and University of Michigan games. Hotels.com will also host a number of tailgate activities outside the football stadiums of key games, offering fans sweepstake opportunities, merchandise giveaways and engagement stations.

IMG College, a leading sports marketing company which targets nearly 190 million college sports fans, and Hotels.com, a leading online accommodation booking website, kicked off their collaboration this September with the AdvoCare Classic, where the University of Michigan Wolverines claimed victory over the University of Florida Gators.

“With more than 50 percent(1) of both Michigan and Florida fans living outside of their alma mater states, Hotels.com can make traveling to the big games easy and more rewarding,” said Josh Belkin, VP and GM of Hotels.com North America.

Properties near the stadiums can be booked via the Hotels.com mobile app, available on iOS and Android, where in just a few clicks you can be on your way to destinations around the world.

(1) Source: IMG

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