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Growth in the luxury holiday market is fuelling demand for private aviation

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GlobeAir, the leading air taxi operator in Europe, which operates 16 Citation Mustang jets, says growth in the luxury holiday market has resulted in an increase in demand for private aviation.

The company estimates that around 67% of the flights it operates today are for ‘leisure’ purposes, and corresponding figures in 2016 and 2015 are around 62% and 59% respectively.

In terms of top luxury ‘holiday’ destinations this Summer GlobeAir is reporting a growing interest from clients who are chartering its jets to the Cote d’Azur, in particular to St.Tropez, followed by Cannes and Nice. The second most popular destination is Ibiza, in the Balearic Islands, which is attracting the air taxi traffic for the third years in a row, and finally Olbia, in Sardinia, that grew by 165% after a few years of decrease


Most popular holiday destination airports GlobeAir is chartered to take clients to

Percentage increase in GlobeAir flights to this destination since 2016


Côte d’Azur




3% (lots of restrictions)




Mauro De Rosa, Chief Marketing & Sales Officer, of GlobeAir comments: “Luxury travel saw a compound annual growth rate of 4.5% between 2011 and 2015, compared to an overall figure of 4.2%.  Over the next decade the corresponding figures are expected to be 6.2% and 4.8%, as growth in the luxury travel market accelerates even more.”(1)

To meet the most demanding customers’ expectations, the company offers a wide range of bespoke services including ground transportations, helicopter transfers, luxury accommodations, exclusive experiences, tailored tours, business meeting coordination and cargo flights.

GlobeAir’s fleet of Citation Mustang jets is able to connect to more than 1,500 airports around Europe, including those with a short runway not accessible to commercial airlines. Travelers appreciate the advantages of being able to cover multiple business destinations in the same day, with a flexible departure time according to their own schedule.


(1) Amadeus report entitled ‘Shaping the Future of Luxury Travel’ published in 2016


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