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Booking.com signs global deal with UEFA National Team Football as official accommodation and attractions booking partner

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AMSTERDAM – Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced a new four-year exclusive global partnership with UEFA, the Union of European Football Associations, as the Official Accommodation and Attractions Booking Partner of all UEFA National Team Football Competitions from 2018 to 2022.

Reaching football fans in 55 countries, the global partnership covers 10 competitions and more than 500 matches over four years, including UEFA EURO 2020, the European Qualifiers for UEFA EURO 2020 and 2022 FIFA World Cup, UEFA European Under-21 Championship 2019 and 2021, UEFA European Women’s Championships 2021 and the UEFA Nations League Finals, a new tournament debuting in 2019.

With a mission to empower people to experience the world and with over 1.4 million unique places to stay in over 120,000 destinations worldwide, including everywhere UEFA National Team Football tournament games are held, Booking.com is perfectly poised to help football fans make the most of their football-inspired travels. This includes not only the most diverse range of accommodation to suit every need, but also the best ways to experience what each city has to offer.

“Nothing beats the adrenaline and excitement of watching your national team play live, whether you’re cheering them on in person in the stadium or together with your friends and family at home,” said Pepijn Rijvers, Chief Marketing Officer at Booking.com. “We’re thrilled to be partnering with UEFA for the next four years, as the association celebrates two things that we and our customers absolutely love-that’s football and travel. Together we can inspire more people to take a trip to see their favourite team play and enjoy one of those once-in-a-lifetime experiences for themselves.”

“We are excited to announce this ground-breaking partnership with Booking.com for UEFA’s national team competitions,” said Guy-Laurent Epstein, UEFA Events SA Marketing Director. “The way that people organise their travels has drastically changed over recent years – and in this fast-evolving environment, Booking.com has established itself as the market leader in online accommodation services, as well as one of the world’s strongest digital marketplaces.”

“For millions of football fans that will follow their team during UEFA EURO 2020, having a home away from home is an integral part of the event experience. This partnership will bring this experience to a different level, by helping fans to easily plan and organise their trips around what will be an incredible sporting and cultural event in 13 host cities across Europe,” he added.

In addition to a fully-integrated branded presence at Europe’s most prestigious international football events, including advertising, promotion and digital engagement, as UEFA’s National Team Football Official Accommodation and Attractions Booking Partner, Booking.com will also be collaborating with the organisation on various campaigns and activations to amplify the partnership at key moments over the coming four years.

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